Visually telling a brand’s story through their logo and website
Annubis Productions needed a brand update I have a few side-gigs and certainly freelance design is one of them. As projects arise, I happily take them on and look for ways to tell the brand story in a new and trendy way. Asking questions about their business, audience and aesthetic preferences then crafting a creative brief before design begins helps drive the project toward a more successful outcome. Researching competitor businesses gives me a good sense of what the logo needs to stand out against. Focusing on these goals helps establish a stronger design direction. Annubis Productions, a film and video production studio in Lebanon, Pa., was looking to update their visual branding. The new logo needed to unmistakably say that they’re a video production company that produces high-end, impactful visual stories. Recognizability through simplicity For Annubis Productions, their main goal was recognizability. The new logo needed to unmistakably say that they create videos. Si...
